Originally from Casablanca, Morocco, I studied in France where I earned a master’s in Advertising and another in Cultural Engineering. I started my career in traditional advertising as an Art Director, shaping campaigns that ranged from consumer products to cultural events. Over time, I transitioned into the digital space and developed a strong passion for UI/UX design.
For the past decade, I’ve been working as a Product Designer while keeping my advertising roots alive! an approach that’s led me to exciting projects, where I’ve overseen everything from logo creation to the payment flow.